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About ✰ me. I’m an experienced Creative Director ✎ and Digital Product Designer with ➦ over two decades in the marketing ☞ and advertising industry, creating impactful work for B2B, B2C, and B2T brands.
I specialize in turning complex business ideas into engaging, interactive marketing solutions across B2B, B2C, and B2T audiences. For over 20 years, I’ve been shaping, pitching, and producing award-winning digital and integrated experiences that bring brands to life through a 360° creative approach; from strategy and concept to execution across platforms.
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I’ve led and mentored multidisciplinary creative teams, keeping energy high and work sharp while navigating tight deadlines. Whether starting with a rough scamp, wireframe, or big idea, I enjoy building smart, concept-led digital communications that deliver real impact.
Clear communication sits at the heart of what I do.
I translate ideas seamlessly between client services and creative teams, deliver confident, persuasive presentations, and lead by example. I work closely with art directors, UX designers, copywriters, developers, animator and film producers, fostering collaboration and growth. I’m hands-on in agency pitches and committed to building strong client relationships; formally and informally; to create work that lasts.
EXPERTISE
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Brand Identity
Visual Systems development
Brand Strategy
Art Direction
Motion Design Direction
Brand Guidelines
Interactive Design
Interface Design
Data Visualization
Game Design
Illustration
BRAND EXPERIENCES
Amazon
British Airways
BP
Back Market
Dyson
O2
Guinness
Nestle
Balfour Beatty
MI6
Coca-Cola
Mars
HSBC
Phillips
Nissan
Barclays
Shell
AstraZeneca
Sky
Standard Chartered Bank
Swarovski
Capgemini
Comcast
Danone
BAE
KPMG
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RESUME
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Executive Creative Director/Creative Director/Head of Design - Druul Creative (London)
Jan 2024 – present
Freelance Creative Director/Head of Design - Hodes/Stafford Long/Penna/Symphony Talent (London)
April 2013 – present
Freelance Senior Art Director/UX Designer – Black Sun Global (London)
Aug 2012 – Mar 2013
Lead Digital Creative/Senior Art Director – Penna (London)
Jan 2009 – July 2012
Freelance Senior Art Director/UX Designer – Turquoise Branding (London)
Jul 2008 – Jan 2009
Freelance Senior Art Director – DAD/SapientNitro (London)
May 2008 – Jul 2008
Head of Design – Coroneo Advertising (Brisbane)
April 2007 – April 2008
Freelance Senior Art Director – McCann WorldGroup (Melbourne)
Sep 2006 – Mar 2007
Digital Art Director / UX Designer – TMW (London)
Jan 2000 – Jan 2006
A few
clients
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Here are a few examples of the global clients I have been collaborating with.
A couple
of awards
Throughout my career, I have been fortunate enough to win numerous industry awards. Here are just a few highlights:
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