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About ✰ me. I’m an experienced Creative Director ✎ and Digital Product Designer with ➦ over two decades in the marketing ☞ and advertising industry, creating impactful work for B2B, B2C, and B2T brands.

I specialize in turning complex business ideas into engaging, interactive marketing solutions across B2B, B2C, and B2T audiences. For over 20 years, I’ve been shaping, pitching, and producing award-winning digital and integrated experiences that bring brands to life through a 360° creative approach; from strategy and concept to execution across platforms.

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I’ve led and mentored multidisciplinary creative teams, keeping energy high and work sharp while navigating tight deadlines. Whether starting with a rough scamp, wireframe, or big idea, I enjoy building smart, concept-led digital communications that deliver real impact.

Clear communication sits at the heart of what I do.

 

I translate ideas seamlessly between client services and creative teams, deliver confident, persuasive presentations, and lead by example. I work closely with art directors, UX designers, copywriters, developers, animator and film producers, fostering collaboration and growth. I’m hands-on in agency pitches and committed to building strong client relationships; formally and informally; to create work that lasts.

EXPERTISE

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Brand Identity
Visual Systems development
Brand Strategy
Art Direction
Motion Design Direction
Brand Guidelines
Interactive Design
Interface Design
Data Visualization
Game Design
Illustration

BRAND EXPERIENCES


Amazon

British Airways

BP

Back Market

Dyson

O2

Guinness

Nestle

Balfour Beatty

MI6

Coca-Cola

Mars

HSBC

Phillips

Nissan

Barclays

Shell

AstraZeneca

Sky

Standard Chartered Bank

Swarovski

Capgemini

Comcast

Danone

BAE

KPMG

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RESUME

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Executive Creative Director/Creative Director/Head of Design - Druul Creative (London)
Jan 2024 – present

 

Freelance Creative Director/Head of Design - Hodes/Stafford Long/Penna/Symphony Talent (London)
April 2013 – present

 

Freelance Senior Art Director/UX Designer – Black Sun Global (London)
Aug 2012 – Mar 2013

Lead Digital Creative/Senior Art Director – Penna (London)
Jan 2009 – July 2012

Freelance Senior Art Director/UX Designer – Turquoise Branding (London)
Jul 2008 – Jan 2009

Freelance Senior Art Director – DAD/SapientNitro (London)
May 2008 – Jul 2008

Head of Design – Coroneo Advertising (Brisbane)
April 2007 – April 2008


Freelance Senior Art Director – McCann WorldGroup (Melbourne)
Sep 2006 – Mar 2007

Digital Art Director / UX Designer – TMW (London)
Jan 2000 – Jan 2006

A few
clients

diageo
Unilever_1
Sky_1
MI6_1
Mars_1
Amazon_1
Barclays_1
Dyson_1

Here are a few examples of the global clients I  have been collaborating with.

A couple
of awards

Throughout my career, I have been fortunate enough to win numerous industry awards. Here are just a few highlights:

RADS_1
CIPD_1
D&AD_1
DigitalImpact_1
DMA_1
Cannes_1
EBMA_1
Campaign_1
VIEW PROJECTS
CONTACT US
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