AMC / 18

CREATIVE DIRECTOR / DESIGN DIRECTOR

BRIEF

Reinvent the AMC moviegoing experience. Make every visit feel seamless, premium, and unmistakably cinematic.
Unify ticketing, loyalty, and concessions across digital touchpoints.

DELIVERABLES

iOS & Android apps
Responsive web platform
Ticketing & seat-selection engine
Loyalty & rewards integration
In-theatre mobile experiences

AMC Theatres

Reinventing the Moviegoer Experience.

The Challenge

Going to the movies should feel magical — but the digital experience didn’t always live up to the big screen. AMC needed to simplify complex journeys like ticketing, seat selection, rewards, and concessions, while still delighting millions of casual fans and die-hard Stubbs members alike.

The IdeaA

digital concierge for movie lovers

An elegant, intuitive ecosystem that guides guests effortlessly from discovery to credits — before, during, and after the show. Seamless, personal, and designed around how people actually go to the movies.

What We Built

A full redesign of AMC’s iOS, Android, and responsive web experiences
A premium seat-reservation system — rebuilding nearly 10,000 theatre configurations
Delivery-to-seat concessions, ordered straight from your phone
Deep integration of AMC Stubbs loyalty, perks, and exclusive offers
Personalized recommendations, ticket savings, and member-only moments

All crafted to feel cinematic, effortless, and rewarding — on any device.

The Impact

Near 5-star app rating (4.8) with over 1M reviews — up from 2.8 pre-redesign
Explosive growth in loyalty engagement and mobile usage
A seamless bridge between digital and in-theatre experiences

A platform that made moviegoing feel special again —
and turned AMC’s digital experience into a blockbuster of its own.