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Atari Hotel / 07

 CREATIVE DIRECTOR / DESIGN DIRECTOR
BRIEF

Turn Atari’s iconic legacy into a fully immersive hotel experience. Appeal to nostalgic fans, modern gamers, and families alike.
Position Atari at the forefront of gaming, eSports, and mixed reality.

DELIVERABLES

  • Gamified hospitality experience from booking to checkout

  • Mixed-reality environments & digital interactions

  • Social spaces for gaming, eSports, and community engagement

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Atari Hotel

Step inside the game.

The Challenge

Turn Atari’s iconic legacy into a fully immersive hospitality experience — one that speaks to nostalgic fans, modern gamers, and families, while positioning Atari at the forefront of gaming, eSports, and mixed reality.

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The Idea

Step Inside the Game


A hyperconnected, multi-sensory hotel
where guests don’t just stay — they play.
A seamless blend of Atari’s past, present,
and future, brought to life through space,
story, and technology.

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What We Built

  • A unified brand and experience strategy across
    architecture, interiors, and digital touchpoints

  • Gamified guest journeys from booking to checkout

  • Mixed-reality environments and interactive social spaces for gaming,
    eSports, and community

 

Results

  • A next-gen hospitality concept that redefines
    gaming-inspired hotels — fusing nostalgia with futuristic,
    interactive entertainment.

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