AT&T / 17

CREATIVE DIRECTOR / DESIGN DIRECTOR

BRIEF

Following the WarnerMedia merger, AT&T needed to redefine its brand and create a headquarters that unified its workforce while also engaging the local Dallas community. The challenge was to transform a corporate space into a dynamic, urban destination.

DELIVERABLES

8-storey digital media façade
Large-scale, responsive media sculpture
12,000+ sq. ft. of immersive digital canvas
Public-facing event spaces
Live content for sports, film screenings and cultural events

AT&T

Redefining Urban Discovery.

The Challenge
AT&T needed more than a new HQ. It needed a place that could bring its people together, reconnect the brand with Dallas, and feel genuinely open to the public — not corporate, closed, or cold.

The Idea
Redefining Urban Discovery

A bold reimagining of headquarters as a living, breathing district. A place where technology, culture, and community collide — and where AT&T’s innovation shows up in the real world.

What We Built

• An 8-storey digital media façade and responsive media sculpture
• 12,000+ sq ft of immersive digital canvas
• Public plazas for live events, film screenings, and sport
A mixed-use, 6.5-acre destination — designed to be explored, shared, and experienced.

The Impact

A new landmark for downtown Dallas
A revitalised urban space embraced by employees and the public
AT&T repositioned as a leader in technology, culture, and community
A headquarters that stopped feeling corporate — and started feeling alive.