bp DEI / 13
CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF
BP is committed to achieving 50% gender diversity as part of its broader inclusion goals. While progress has been made, the need to accelerate the hiring of female talent remains a priority. Several challenges hinder BP’s efforts to recruit and retain more women, making it essential to address these barriers for success.
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The initiative focuses on increasing female representation by positioning BP as a top employer for women and promoting the strong career opportunities it offers. By improving recruitment, supporting career advancement, and raising awareness, BP aims to create a more inclusive workforce and drive future growth.
DELIVERABLES
• Creative concept
• Immersive CGI-generated web experience
• Social media campaign
• Programmatic campagin
bp DEI
We're making bp
work for women
Social
Campaign
website
The website acts as a central hub to showcase the company's strategic initiative, designed to clearly communicate its core objective. It typically offers a user-friendly interface with detailed campaign information, featuring case studies and success stories. The site alos includes interactive features, engaging video content, and calls to action that encourage user interaction and participation.
OOH and
Programmatic
Campaign
This is supported by a series of on and offline campaign collateral that essentially
through paid and organic media strategies drive traffic to the central hub.
