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bp / 09

 CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF

bp is setting up a Production and Operations Excellence Hub in Pune, India, alongside existing hubs in Houston and Sunbury. This new center will be bp’s third global center of excellence for engineering. As part of this initiative, the goal is to create a brand awareness advertising campaign that effectively introduces and positions the new engineering hub as an unrivalled global center of excellence

DELIVERABLES

• Creative concept

• Immersive CGI-generated web experience

• Social media campaign

• Programmatic campagin

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bp Pune

The new centre of engineering excellence

Linkedin

Social

Interactive
experience

An immersion user experience combined with drone video technology. Users get to zoom right into the center of excellence and interact with various hotspots.

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OOH and
Programmatic

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Campaign

This is supported by a series of on and offline campaign collateral that essentially
through paid and organic media strategies drive traffic to the central hub.

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