DELIVERABLES
DELIVERABLES
• Creative concept
• Corporate responsive website
• Social media campaign
• Programmatic campaign
• Photoshoot
• Creative concept
• Responsive interactive website
• Social media campaign
• Programmatic campaign
• Video concepts & production
• Out-of-home advertising campaign
• Photoshoots
• Animation
Britvic / 08
CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF
Create a bold and engaging creative strategy designed to elevate Britvic’s brand visibility while deeply connecting with its target audience. The strategy focuses on developing a dynamic communication platform that empowers individuals to embody Britvic’s employer value proposition. This will be achieved using expressive language, eye-catching visuals, and immersive experiences that highlight Britvic employees as the heart of the brand’s story.
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The visual framework will be crafted to maintain a perfect balance between consistency and adaptability, offering creative options that align with Britvic’s brand identity while being versatile across various platforms and contexts. Backed by thorough research and insights, the strategy will be infused with dynamic energy and appeal, ensuring it captures attention and ignites curiosity.
The concept will be seamlessly executed, bringing the vision to life in a way that excites and engages the audience, sparking authentic curiosity and enthusiasm for Britvic’s innovations and future possibilities.
DELIVERABLES
• Creative concept
• Social media campaign
• Programmatic campaign
• Photoshoots
• Animation
Britvic
Refreshingly Dynamic
Social
Manifesto
Life at Britvic is refreshingly dynamic.
Not only are you part of refreshing billions of people around
the world. You can also be part of refreshing Britvic itself.
Re-imagining how we work. Getting ahead of consumer tastes.
Shaping our business for future challenges. Every. Single. Day.
The same goes for your Britvic career. Our constant evolution creates endless opportunities – to develop in your role, gain exposure to different projects, and take your career to new and exciting places.
And, through it all, you have the freedom to be yourself and be
your best. Because Team Britvic is not just refreshingly dynamic
– it’s refreshingly diverse, refreshingly inclusive, and refreshingly empowering too.
So let’s go…changing, innovating, growing
…and working together to create a better tomorrow.
Campaign
The campaign is supported by a mix of online and offline materials, strategically designed to boost reach and engagement. Combining paid media, like targeted ads, with organic tactics, such as social media and influencer partnerships, this multi-channel approach drives traffic to the central hub and ensures consistent audience interaction with the campaign’s core messaging.
