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BackMarket 04

 CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF

Back Market is not just a one-off business. They’re also a unique employer, home to colourful, free-thinking, boundary pushers in nine of the world’s biggest cities – and growing. Not long ago, they launched their first-ever EVP. The next big challenge was to create an all-singing, all-dancing careers site that would bring it and the company culture vividly to life.  Fun, quirky headlines. Not too much copy. Generous portions of video content, imagery, emoji-style illustrations and infographics. All of this is supported by an innovative technology platform that simplifies discovering, understanding, and applying for Back Market opportunities.

DELIVERABLES

• Creative concept

• Immersive web experience

• Photoshoot

 

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BackMarket

Join the refurb revolution campagin

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Interactive
experience

An immersion user experience combined with drone video technology. Users get to zoom right into the center of excellence and interact with various hotspots.

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Campaign

This is supported by a series of on and offline campaign collateral that essentially
through paid and organic media strategies drive traffic to the central hub.

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