Sanofi / 05
CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF
Innovate and conceptualize a creative strategy aimed at enhancing awareness and refining perceptions of Sanofi's wellbeing initiatives within its expansive global community. Promote the advocacy of wellbeing as a distinguishing factor for Sanofi, fostering a culture where the concept is intricately woven into the daily lives of Sanofians. Develop a multifaceted approach that not only educates but also inspires, leveraging various mediums to effectively communicate the importance of holistic wellbeing. Through engaging narratives, interactive experiences, and visually captivating content, cultivate a sense of empowerment and ownership among Sanofi employees worldwide. By embedding the essence of wellbeing into the very fabric of the organization, catalyze a collective movement towards a healthier, happier, and more resilient community.
DELIVERABLES
• Creative concept
• Responsive interactive website
• Social media campaign
• Programmatic campaign
• Video concepts & production
• Out-of-home advertising campaign
• Photoshoots
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Allwell
The new centre of engineering excellence
Social
Interactive
experience
An immersion user experience combined with drone video technology. Users get to zoom right into the center of excellence and interact with various hotspots.

Campaign
This is supported by a series of on and offline campaign collateral that essentially
through paid and organic media strategies drive traffic to the central hub.

