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Sanofi / 05

 CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF

Innovate and conceptualize a creative strategy aimed at enhancing awareness and refining perceptions of Sanofi's wellbeing initiatives within its expansive global community. Promote the advocacy of wellbeing as a distinguishing factor for Sanofi, fostering a culture where the concept is intricately woven into the daily lives of Sanofians. Develop a multifaceted approach that not only educates but also inspires, leveraging various mediums to effectively communicate the importance of holistic wellbeing. Through engaging narratives, interactive experiences, and visually captivating content, cultivate a sense of empowerment and ownership among Sanofi employees worldwide. By embedding the essence of wellbeing into the very fabric of the organization, catalyze a collective movement towards a healthier, happier, and more resilient community.

DELIVERABLES

• Creative concept

• Responsive interactive website

• Social media campaign

• Programmatic campaign

• Video concepts & production

• Out-of-home advertising campaign

• Photoshoots

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Allwell

The new centre of engineering excellence

Linkedin

Social

Interactive
e
xperience

An immersion user experience combined with drone video technology. Users get to zoom right into the center of excellence and interact with various hotspots.

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Campaign

This is supported by a series of on and offline campaign collateral that essentially
through paid and organic media strategies drive traffic to the central hub.

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Linkedin

Social

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