Nexans / 03
CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF
Nexans isn’t just about wires; it’s about powering dreams, innovation, and progress. Develop a creative interactive experience that will showcase how Nexans electrifies not only physical connections but also imaginations and demonstrate how they go beyond cables to facilitate smoother running projects.
The creative solution must not only raise brand awareness but also ignite the imagination of our target audience. Aligning the concept with research findings and bringing it to life in an impactful and engaging manner is crucial. By showcasing successful projects where Nexans cables played a pivotal role—using real-world examples—we resonate with potential clients. Our goal? To engage and excite people about Nexans, empowering progress, sparking curiosity, and electrifying minds.
DELIVERABLES
• Creative concept
• Immersive CGI-generated web experience
• Social media campaign
• Programmatic campagin






Immersive
CGI-generated web experience
We created a truly global experience. A powerful, value-led concept that instantly communicates the benefits of Nexans service. At the heart of the concept is a digital Nexans control centre. The control centre would be operated by a delightfully charming (and cute!) CGI robot: Ena.



How?
As well as operating the Nexans control centre, Ena is the user's guide to all things Nexans. She invites visitors to join her in the hyperloop pod for an exciting trip - a trip which takes you across the world to discover the different ways in which Nexans goes beyond cables to deliver smoother running projects. Users visit four different project locations in total. At each location, users have the opportunity to discover more about the projects.
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Nexans
Smoother running projects
campaign


