Juxt / 05

CREATIVE DIRECTOR / DESIGN DIRECTOR

BRIEF

Launch Juxt to a B2B audience of frontline managers. Drive awareness and understanding across Retail, Hospitality and Manufacturing.
Clearly communicate platform value and functionality. Convert interest into pilot sign-ups.

DELIVERABLES

Brand strategy & positioning
Brand promise, personality and tone of voice
Visual identity system
Website UX, UI and build
Social content (6 content blocks + copy)
GTM and social templates
Presentation materials

Juxt

Built for the frontline.

The Challenge

Frontline teams move fast. Managers
don’t have time to decode every employee, and when communication breaks down, churn follows. Turnover is costly - and feels impossible to fix.

The Idea

Built for the Frontline

A practical, intelligent platform designed
for real frontline pressure — not theory or extra admin. Using psychometrics and
AI, Juxt helps managers understand their teams instantly and communicate clearly
in the flow of work.

What We Built

Brand-led website with clear B2B messaging
End-to-end UX/UI for a fast, intuitive experience
Conversion-focused design to drive pilot sign-ups
Futuristic but human. Intelligent, without complexity.

The Result

Strong early engagement across key B2B audiences
Growing pilot sign-ups post-launch
High on-site interaction and time on page

A launch platform built to scale — and built for the frontline.