Klaar / 01
CREATIVE DIRECTOR / DESIGNER DIRECTOR
BRIEF
Make Klaar the standout brand in Performance Management. Create a distinctive, scalable identity that fuels growth, supports GTM, and positions Klaar as the modern, AI-powered choice for HR leaders — in the US and beyond
DELIVERABLES
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Brand strategy, positioning & manifesto
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Visual identity & tone of voice
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Brand hero film
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Website UX & UI
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HR Tech booth & experience
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Social content (7 blocks + copy)
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GTM assets & templates
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Platform UI design
Klaar
Perform Wonders
The Challenge​​
Performance Management is broken —
clunky tools, biased reviews, zero visibility.
Klaar had the AI-powered solution. It needed a
brand bold enough to match.
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The Idea
Perform Wonders
A confident, human brand promise that reframes performance management as proactive, unbiased,
and powerful — not painful.
Social
Programmatic
What We Built
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A distinctive brand strategy, identity, and voice
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Hero film, website, social, GTM assets, and HR Tech Vegas experience
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A scalable system carried through marketing and the product UI
Clear. Human. Optimistic. Built for growth.
​
Results
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+749% website traffic (QoQ)
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+182% LinkedIn followers
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40 ICP demos in 2 months
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284 ICP-fit leads at HR Tech
A rebrand that became the foundation for hypergrowth.
