Ocado Group / 09
CREATIVE DIRECTOR / PRODUCT DESIGNER /DIRECTOR OF PHOTOGRAPHY
BRIEF
Create a compelling and imaginative creative campaign that enhances brand visibility and captivates the minds of the target audience. Align the creative concept with research and insight findings, and breathe life into the narrative in a compelling and captivating manner. Make it clear and obvious who the Ocado Group is and what it does, it's not just a retailer. Use real-life examples to illustrate, substantiate and explain. Engage and excite people about Ocado technology
DELIVERABLES
• Creative concept
• Corporate responsive website
• Social media campaign
• Programmatic campaign
• Photoshoot
Ocado
The everyday pioneers campaign
Manifesto
From personalised checkout experiences
to automated warehouses.
From AI-driven storage systems to
optimised delivery routes.
We’re here to change the way the
world shops, for good.
It makes for a special kind of work environment.
Innovation is not just what we do. It’s whywe’re here.
To push the boundaries of technology. To solve problems. To make life better.
Every single day.
Whether we’re designing the next generation of robots
or delivering groceries to people’s doors.
We are everyday pioneers.
Social
Programmatic
Why?
Positions Ocado as a serial innovator.
Uses clear, simple language to articulate what the company does.
Extends the concept of innovation and improvement to every audience.
