Standard Chartered Bank / 07

CREATIVE DIRECTOR / DESIGN DIRECTOR

BRIEF

Build a global brand awareness campaign to drive and attract top talent across 85,000 employees in 50+ markets

DELIVERABLES

Brand strategy & positioning
Brand promise, personality and tone of voice
Visual identity system
Brand hero film
Social content

Standard Chartered Bank

Stand for more.

The Challenge

Reframe perceptions of banking careers
and position Standard Chartered as
an employer of choice - across 85,000 employees in 50+ markets - while
authentically showcasing diversity,
opportunity, and growth.

The Idea

Stand for More

A flexible employer brand platform
that puts real people at the centre - celebrating ambition, integrity, innovation,
and social impact.

What We Built

22 modular employer brand films, tailored to distinct audiences and roles
A global shoot with a consistent visual language, adaptable across markets
A modern contact-sheet aesthetic that made employees the heroes
Authentic. Human. Scalable.

Results

26,802 LinkedIn views (30,937 reach)
7,871 YouTube views
1.38M people reached via paid social
1.52M video views
8.1% engagement (124k+ interactions)
A campaign built for global scale — and long-term value.