SureCoach / 03

CREATIVE DIRECTOR / DESIGN DIRECTOR

BRIEF

Launch SureCoach, a free AI career coach, to a B2C audience. Make it feel instantly human, helpful, and shareable.

DELIVERABLES

• Hero Film
• Social Assets & Content
• Brand Promise & Tagline
• Tone of Voice & Visual Identity Toolkit
• Responsive Campaign Microsite

SureCoach

Confidence at Your Fingertips

The challenge

Early-career professionals face pressure,
self-doubt and burnout — with little judgment-free support. Career advice exists, but it’s impersonal, outdated, or intimidating.

The idea
Confidence at Your Fingertips

SureCoach isn’t about fixing people. It unlocks what’s already there — with emotionally intelligent guidance, exactly when it’s needed.

What We Built

Brand promise, tagline, tone of voice and visual toolkit
Hero film and social-first launch content
Mobile-first campaign microsite with a free 5-minute personality assessment

Warm. Human. Reassuring. Built for everyday moments at work.

The Impact

SureCoach launched as more than an AI tool — it launched as a trustedwork companion.
A campaign that reframed AI as supportive, emotionally aware, and confidence-building for a
new generation of professionals.

SurePeople Integration

Alongside the standalone launch, SureCoach was also introduced on the SurePeople website. This required a tailored design approach — one that preserved the warmth and accessibility of the SureCoach experience, while aligning seamlessly with SurePeople’s established brand system.

The result was a refined adaptation of the campaign visuals and UI, ensuring brand consistency without compromising clarity or usability. SureCoach felt native to the SurePeople ecosystem, while still retaining its own distinct personality and purpose.